What is New Wild Media, Who is David Bourne and Why Should You Care?
I live life between two opposites: I love tech and I love nature.
New Wild Media brings these two together: I teach nature professionals great ways to promote their businesses and by extension, nature itself.
Why should you care? Because you are probably a lot like me. I want to have a great business and be outdoors as much as possible, but I hate marketing.
Why I Hate Marketing
- It’s Time Consuming: I want to be outside and take pictures, not sit by a computer trying to sell myself.
- It’s Too Pushy: Asking people to pay me to work for them or get some teeth pulled? Sorry, teeth, you lose.
- It’s Expensive: Pay for ads? I hate pushy advertising, so no, I don’t want to give my money away for that.
Here is the irony though: the main goal of New Wild Media is to help nature businesses connect with customers online. In other words, “online marketing”.
How can I hate marketing and teach online marketing? The answer is: life is too short to do anything that you hate. So I don’t do marketing. I tell stories instead.
How New Wild Media Came to Be: Life’s Big Question
“Life is short.” I learned that one pretty early on. My dad died when I was 10. He had three heart attacks, the last one when he was 42.
Then, when I was 20, one of my best buddies ended his own life. It was a big blow that kept me wondering for years, “what is all of this about?”.
After a while, I figured out one answer to the big questions. That answer was, “Make a difference.”
Find Out what You Love, Dedicate Your Life to It.
For the last few years, I’ve made promotional videos for non-profits and other worthy organizations via my company Bourne Media. It’s been great work that I’ve been lucky to have. And I was lucky to know I *could* choose it.
Life gives you choices and if you listen hard enough it gives you clues. My clues are “nature”, “technology” and “making a difference”.
But the clues often don’t make sense on their own. You have to work hard to make sense of them. I struggled to find the New Wild Media idea for years.
Then one day in the Florida Keys, a fishing guide asked me a simple question:
“How do I get more traffic to my website?”
And that was how New Wild Media was born. I realized I could make a bigger difference by helping others learn what I know.
There are thousands of nature pros out there who need a better knowledge of visual storytelling, photography skills, website and social media use.
They all have great nature stories and telling them well online will make a big difference.
This Is What You Get
Find and Connect with Customers
- Connect with a larger audience who is already online
- Improve customer connections through online tools (like your website, Social Media, and email techniques, for example)
- Build online exposure that creates authority, making you the go-to person with a proven online track record
Feel Better about Your Business
- Learn Internet tools before your competition does and gets ahead of you
- Use mobile phones that let you stay outdoors as much as possible
- Don’t put off marketing for months, when a few minutes a day will work wonders
Live Your Outdoor Dream Job
One big thing that I like about my customers is they want a dream job, just like I do.
We both want to work hard, stay outdoors as much as possible and have control over our careers. Family and friends matter to us, and working to help the outdoors matters.
Make a Bigger Difference
The best way to learn more about this is to sign up for New Wild Media updates. Email is the most direct line to learning what your customer wants and needs.
What are you struggling with the most? Sign up, and let me know. I’d love to hear how I can help.
P.S. Here is the Traditional “About Me” Blurb
Sometimes you just have to say it this way, so here goes the traditional “About Me”.
David Bourne is a 20 year veteran of the media business. He has created promotional videos for the outdoor industry, and has worked in a hospital teaching surgeons how to use digital media. He’s taught college students “Digital Storytelling”, web design and video editing, and he has promoted many non-profits with web-based video productions. He holds a Masters degree in Media Arts and a Masters of Fine Art in Visual Art.