marketing

How Peloton Abandoned Their Tribe with Bad Marketing

Core Content / By David / advertisement, marketing, Tribes

How Peloton Abandoned Their Tribe with Bad Marketing When I first heard that Peloton, the exercise bike company, was being criticized for an advertisement, I cringed a little. I like Peloton. They had won me over as a customer several months ago. At first, I thought it was outrageous to pay big bucks for an …

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Renew and Rest

Stay Creative / By David / 12minsaday, contentmarketing, marketing, writing

As creative people, we push ourselves to do new things. That can be wonderful and exciting but it can also be exhausting. This is normal. Don’t fight the exhaustion. And don’t beat yourself up for “lack of progress”. If you find yourself exhausted, do something different. Renew and rest. Understand the pattern. Acknowledge that ups …

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How Peloton Abandoned Their Tribe with Bad Marketing

Renew and Rest

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