Know, Like and Trust: The Best Kind of Marketing After many years of doing online storytelling, I have to come to like marketing more and more; but only when I can frame it in a human context. This is largely because of the concept called “Know, Like and Trust”. For me, this concept displays the …
New Ways to Visualize Your Story The Story Grid, from Shawn Coyne featuring novelist and creativity master, Steven Pressfield. This five part video series, is a “comprehensive methodology to teach Story Editing”. The gist is that you can literally map a story out on a legal pad, spreadsheets, and grid paper to see how and …
Storytelling by Graph, Spreadsheet and Legal Pad Read More »
Is Your Facebook Account Killing Your Website? Let me first say that Facebook can be a great way to find customers. I know that, and I appreciate it. It’s huge. BUT, (and this is a big ‘ole but!) when you drive customers AWAY from your site to Facebook, you may as well be sending them …
Creating and Shooting Video Productions is Hard, Or is it? A lot of people think shooting with video cameras is hard. And it’s true that lots of folks do get video production wrong. But it does not have to be this way. You can shoot better video, and look (and sound) great if you use …
How to Shoot Better Video: The Top 5 Production Tips Read More »